Websites that win customers — built by founders, not “web guys”
We’re Epic Brands are two entrepreneurs who founded grew a brand from £1,200 to £2.5M+ annual revenue within 10 years and exited. Now we build fast, premium Shopify stores, service websites, SEO systems and creatives that turn traffic into customers with clean foundations your team can edit.
We’re the partner we wish we had when we were growing!
We’re not an agency, nor your typical freelancers; we’ve built, run, and sold real online brands ourselves. We co-founded an online brand with just £600 each and with no further investment, we grew it to over £2.5M in annual revenue within 10 years before exiting last year. We’ve also built and run our own brands, and now taking on selected projects where our experience genuinely adds value.
We create and improve websites to get conversions, sales, leads and enquiries, because this means revenue.
Started with £600 each. Built a multi-million UK brand and sold it. We know the process and everything in between.
Hands-on experience in the trenches; building, running and scaling online businesses.
We know every process required for success, and unlike many, we can put the pieces of the puzzle together.
We’re still building our own brands right now, where we test the latest updates & use what we know works.
We're clear and transparent on deliverables, timelines, and potential issues, so there are no surprises or disagreements.
Epic Brands vs Freelancers vs Agencies
You could be thinking "why don't I just get a freelancer?" or "an agency could do that" or "how are Epic Brands different?"
Epic Brands:
Founder-led with 13+ years building and running real online businesses. Joined-up thinking across website, conversion, SEO and content — fast delivery, clear scope, and work that’s built to last.
Freelancers:
Good for one-off tasks, but often focused on a single skill (design or dev or SEO). That can create disjointed work and “fixes” that don’t connect to the bigger picture.
Agencies:
Can cover everything, but delivery is often slower, much pricier, and spread across multiple people — more hand-offs, more process, less agility.
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Who do we work with?
We specialise in Shopify and E-commerce, and we also build and improve websites for service businesses. Below are a few of the sectors we've worked with most.
E-commerce & Shopify Brands
Shopify builds and upgrades, custom sections/pages, speed improvements, product page optimisation, CRO and SEO audits — built to improve conversion and sales.
Salons, Barbers & Aesthetics Clinics
Websites and upgrades designed to drive bookings: clearer services/pricing, trust-building pages, booking system integration, and local SEO foundations.
Hotels, B&Bs & Holiday Lets
High-trust websites that drive direct bookings: room/property pages, enquiry/booking integration, local SEO, and conversion improvements to reduce reliance on OTAs.
Bars, Restaurants & Cafés
Modern sites that turn visitors into bookings and footfall: menus that look great on mobile, events pages, reservation links, and local SEO basics.
Accountants & Professionals
Credibility-first sites that win enquiries: clear positioning, service structure, trust signals, lead forms, and SEO foundations for the services you actually sell.
Boutique Shops & Brands
Brand-led websites that feel premium and sell: Shopify setup (if needed), landing pages, product/story pages, content support and conversion-led structure.
Startups & Growing Businesses
Launch fast with a clean, scalable site: fixed-scope builds, landing pages, messaging clarity, SEO foundations, and upgrades as you grow.
Trades & Local Services
Fast, simple websites built to generate enquiries: clear service pages, click-to-call/contact, reviews/trust, service-area targeting and local SEO setup.
Recent builds — stores, systems & custom code
A small sample of what we ship: premium Shopify builds, performance-first custom sections, SEO-ready structure, and ongoing management. Built cleanly so your team can edit confidently — without bloating your theme.
ScrubMe — Shopify Store (Full Custom Build)
Complete Shopify build with custom code across key templates, a full Support & Info Hub (help centre + product support pages), and bespoke sections/blocks throughout. Speed + Core Web Vitals optimised, SEO foundations tightened, and brand/content refined.
Pure Beauty — Shopify Store (Bookings + Branding)
Complete Shopify build with custom styling and branded layout across homepage, services and key pages. Integrated a time-slot booking system and a structured price list to support service-based sales and enquiries. Ongoing store management & updates.
Beth Haxby Cakes — WordPress Build (Managed)
Complete WordPress website build for a cake business with a clean, premium presentation and conversion-led structure. Built for easy updates, strong mobile experience and clear enquiry flow. Ongoing site management, maintenance and updates.
Small Team. Big Experience.
It’s just the two of us. We’ve spent years working on our own websites and growing real businesses, so we know what it’s like when it’s your money, your time and your reputation on the line. That experience means we know exactly how everything fits together; from building a website and brand from scratch to getting found and turning visitors into customers.
What I do
I work on website marketing and growth, focusing on the multiple ways to increase your website traffic and growing your business through sales, leads or bookings.
- SEO & Keyword Research
- Conversion rate Optimisation
- Competitor Analysis
- Business Strategy
- Content & Messaging
What I do
I work on the technical side, handling anything from website builds to technical SEO optimisation. I ensure everything works properly under the surface as well as visually.
- Shopify Website Builds & Redesigns
- Custom Sections & Pages
- Technical SEO & Enhancements
- Website Speed & Performance
- Apps & Integrations
Want a quick recommendation? Share your business goals, and we’ll point you to the best package.
Website Build & Upgrade Packages
Pick a clear package, or message us with your goal and we’ll recommend the best route.
Epic Shopify Add-on — Scrolling Marquee Banner
A high-impact scrolling marquee section for offers, delivery messages, and announcements. Fully editable in the theme editor and built for speed.
- Online Store 2.0 marquee section (drag & drop)
- Theme editor controls (speed, direction, spacing)
- Pause on hover + reduced motion support
- Optional icons/separators between messages
- Mobile + desktop typography controls
- Performance friendly (no heavy libraries)
Epic Shopify Build — Food & Drink D2C (Template)
Food & drink template: trust-led D2C UX, bundles-ready merchandising, and optional subscription setup depending on your model and app choice.
- D2C homepage layout (USP, story, reviews-ready, bundles structure)
- Up to 40 products uploaded
- Up to 12 collections
- Trust blocks (ingredients/allergens guidance, delivery info, FAQs)
- Bundles/upsells-ready structure
- Optional subscriptions setup (scoped add-on)
- Training + handover
Epic Shopify Build — Jewellery & Handmade (Template)
Jewellery template: premium product presentation, gifting-led UX, and trust-building PDP sections (materials/sizing/care/delivery) to improve conversion.
- Premium homepage layout + gifting sections
- Up to 30 products uploaded
- Up to 10 collections
- PDP trust blocks (materials, care, sizing, delivery)
- FAQ + reviews-ready structure
- Training + handover
Areas We Can Help With
Here are the main areas we work in most. Select a category to browse packages built from real e-commerce founders — clear scope, clear deliverables, and no unnecessary fluff.
Websites & Upgrades
Fixed-price website builds and upgrades — from simple launches to improvements that boost conversions.
Shopify Sections, Blocks & Pages
Need something specific on Shopify? We design and build custom sections, blocks and pages that sell better.
SEO & Site Audits
Clear SEO and site audits with prioritised actions, so you know exactly what to improve and in what order.
Branding & Visual Identity
Practical brand and visual identity support — positioning, messaging and visual direction to level up your brand.
Content & Creatives
Content, copy and creative support to improve clarity, trust and conversion — from product pages to visual assets.
Custom Build
We can build anything. Send your spec and we'll build it bespoke, then quote a fixed price and delivery timeline.
Shopify Sections, Blocks & Page Packages
Pick a clear package, or message us with your goal and we’ll recommend the best route.
Epic Shopify Hub — Support & Info Hub (Full SEO Build)
A complete Support & Info Hub built as an SEO content system: hub index + product support pages + video library/watch pages + blog content + internal linking (no duplicate/conflicting content).
- Help Hub Index built and populated (products, videos, blogs, FAQs, contact, offers)
- Up to 5 Product Support Pages created + populated with unique SEO content
- Jump links + structured headings across support pages
- Images added with captions + SEO alt text (using your provided images)
- Video Library Index + up to 10 Video Watch Pages created and linked
- Up to 6 SEO blog posts created and internally linked
Epic Shopify Hub — Support & Info Hub (Structure Only)
A complete Support & Info Hub framework (pages, templates, sections, jump links, and internal linking) — built for SEO scalability. Content not included.
- Help Hub Index page (support homepage) with modular sections
- Product Support Page template with jump links + structured blocks
- Video Library Index template + Video Watch Page template
- FAQ/Policies/Contact support template sections
- Offer banner/offer section (hub + support pages)
- Internal linking architecture set up (hub ↔ products ↔ videos ↔ blogs)
Epic Shopify Hub — Resources & Blog Index (SEO Layout)
A premium blog/resources index layout with featured posts and clean navigation — designed to improve engagement and SEO.
- Blog/resources index layout upgrade
- Featured post slots + categories (where supported)
- Responsive grid + clean typography
- Optional "popular guides" section
- Links to help pages/video library (optional)
Content & Creative Packages
Pick a clear package, or message us with your goal and we’ll recommend the best route.
Epic Email & Campaign Builds — Scale Retention System (10 Flows + Campaign Engine)
A full retention engine: 10 flows, 3 modular templates, 8 campaign builds, and segmentation framework—built to scale email revenue.
- 10 flows (core + advanced retention)
- 3 modular email templates + reusable blocks
- 8 campaign email builds (ready to schedule)
- Segmentation framework (VIP, repeat, winback)
- Deliverability-safe setup guidance (list hygiene basics)
Epic Email & Campaign Builds — Growth System (Flows + Templates + Campaign Pack)
A growth email system: 6 key flows, 2 reusable templates, and 4 campaign builds—set up in Shopify Email or Klaviyo.
- 6 flows (welcome, abandon, browse, post-purchase, winback, reviews)
- 2 reusable templates (newsletter + promo)
- 4 campaign builds (promo-ready)
- Segmentation basics + timing optimisation
Epic Email & Campaign Builds — Starter Flows (3 Automations)
Starter automation build: Welcome + Abandoned Checkout/Cart + Post-Purchase, plus one reusable email template—built in Shopify Email or Klaviyo.
- Welcome series (3 emails)
- Abandoned checkout/cart flow (3 emails)
- Post-purchase flow (2 emails)
- Reusable on-brand email template
- Basic segmentation + timing setup
If you can spec it, we can build it — clean, fast, editable.
This is how we work: we turn a clear spec into production-ready Shopify code, then create a custom section that looks premium, performs well, and stays editable inside the theme editor.
Build a mix-and-match bundle page with tiered discounts, live summary, and add-all-to-cart.
Section schema + JS state Dynamic pricing + discount logic Accessible UI + performance guards Add-to-cart batching
Customers build their own bundle in seconds
Higher AOV, clean UX, and a section you can reuse across products and campaigns.
Fast, editable, custom coded builds — including bundle builders, support centres, offer pages and more.
SEO & Site Audit Packages
Pick a clear package, or message us with your goal and we’ll recommend the best route.
Epic Shopify Add-on — Scrolling Marquee Banner
A high-impact scrolling marquee section for offers, delivery messages, and announcements. Fully editable in the theme editor and built for speed.
- Online Store 2.0 marquee section (drag & drop)
- Theme editor controls (speed, direction, spacing)
- Pause on hover + reduced motion support
- Optional icons/separators between messages
- Mobile + desktop typography controls
- Performance friendly (no heavy libraries)
Epic Shopify Build — Food & Drink D2C (Template)
Food & drink template: trust-led D2C UX, bundles-ready merchandising, and optional subscription setup depending on your model and app choice.
- D2C homepage layout (USP, story, reviews-ready, bundles structure)
- Up to 40 products uploaded
- Up to 12 collections
- Trust blocks (ingredients/allergens guidance, delivery info, FAQs)
- Bundles/upsells-ready structure
- Optional subscriptions setup (scoped add-on)
- Training + handover
Epic Shopify Build — Jewellery & Handmade (Template)
Jewellery template: premium product presentation, gifting-led UX, and trust-building PDP sections (materials/sizing/care/delivery) to improve conversion.
- Premium homepage layout + gifting sections
- Up to 30 products uploaded
- Up to 10 collections
- PDP trust blocks (materials, care, sizing, delivery)
- FAQ + reviews-ready structure
- Training + handover
Branding & Visual Packages
Pick a clear package, or message us with your goal and we’ll recommend the best route.
Epic Store Visual Refresh — Scale (Full Store Premium System)
A full-store premium refresh: UI styling system + consistent application across templates and key sections for a cohesive high-end look.
- UI styling system (tokens for radius, borders, shadows, type, spacing)
- Full key template pass (home, collection, product, cart, content)
- Section styling system (buttons, cards, accordions, grids)
- Consistency QA (mobile + desktop)
- Rollback-safe deployment (duplicate theme workflow)
Epic Store Visual Refresh — Growth (Key Pages Premium Styling)
Premium styling across key pages: homepage, collection, product and cart—consistent typography, spacing, buttons and section styling.
- Homepage styling pass (hero, sections, spacing)
- Collection page styling pass (grid, filters area, headings)
- Product page styling pass (media, blocks, trust elements)
- Cart styling pass (drawer/page + buttons + spacing)
- Consistent UI tokens (radius, borders, shadows)
Epic Store Visual Refresh — Starter (Theme Styling Tune-Up)
A premium styling tune-up across key areas: typography, spacing, buttons and section styling—without a full rebuild.
- Typography + type scale tuning
- Colour application cleanup (backgrounds, text, accents)
- Buttons + form styling polish
- Section spacing + layout rhythm improvements
- Homepage + product page styling pass (scoped)
Epic Visual Systems — Scale (Design System + Full Template Engine)
A full visual system at scale: design rules + template engine so your brand outputs consistent, premium content across web/email/ads.
- Design system rules (type scale, spacing, colour usage, components)
- Full Canva template engine (campaign-ready library)
- Module library (reusable blocks + layouts)
- Naming conventions + SOP for teams
- Option to include Figma library for advanced teams
Epic Visual Systems — Growth (Template Library + Content Modules)
A scalable visual system: larger template library plus reusable modules for web/email/ads so you can produce consistent campaigns quickly.
- Canva Brand Kit setup + tidy structure
- 30 templates (social, story, email, banners, ads)
- Reusable modules (headline blocks, offer blocks, product tiles)
- Promo badge/label system (sale, new, best seller)
- Guidelines: layout rules, spacing, type scale, do/don'ts
Epic Visual Systems — Starter (Canva Brand Kit + Templates)
A practical visual system: Canva Brand Kit setup plus reusable templates for web, email and socials to keep everything on-brand.
- Canva Brand Kit setup (logos, colours, fonts)
- Reusable templates library (campaign-ready)
- Promo tiles + badges system
- Basic rules: spacing, type scale, usage notes
- Handover SOP for easy in-house updates
Can't find a package that suits your goals?
Share your goals, your website link or info on your business, and any helpful info what you’re trying to achieve. We’ll reply with what we think is most suited to your situation
- Website builds + migrations
- SEO audits + content systems
- Branding + visual identity
- Custom sections + help centres